Business

World Cup 2026 Fever: How Brands Are Cashing In on the Biggest Tournament of the Year

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(–scroll-root-safe-area-inset-bottom,0px)+var(–thread-response-height))] scroll-mt-[calc(var(–header-height)+min(200px,max(70px,20svh)))]” dir=”auto” data-turn-id=”request-WEB:c4a4aa52-3fb6-4a0f-8798-b0669309d10f-0″ data-turn-id-container=”request-WEB:c4a4aa52-3fb6-4a0f-8798-b0669309d10f-0″ data-testid=”conversation-turn-2″ data-turn=”assistant”> The FIFA World Cup 2026 is more than just a football

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